The Art of Creating Luxury Experiences in Greece

With its sun-soaked landscapes, warm hospitality, and breathtaking islands, Greece has long held its place as a beloved destination. Today, however, Greece is evolving into a hub for the ultra-affluent, thanks to projects like the Ellinikon project and an increasing demand for ultra-luxury experiences. For decades now, PrivatSea has specialised in creating luxury experiences for high-end clients and worked with partners, such as Fine Living Services, to deliver the highest quality services.

Giannis Stasinopoulos founded Fine Living Services in 2013, a pioneer in delivering bespoke lifestyle management and luxury services tailored for the world’s most discerning clients. Starting in the lush surroundings of what is now the Four Seasons Astir Palace Hotel, Fine Living Services sets out to offer an unparalleled level of concierge assistance, marking a new chapter in Greece’s premium travel industry. The success was immediate, leading to the expansion of services across Greece and Europe. The company’s headquarters in Athens have since grown into a beacon of refinement, complemented by a flagship concept store in Kolonaki that also houses its sister company, Fine Foods Collection, and a brand new state-of-the-art wholesale storage facility, ensuring seamless service delivery across Greece and beyond.

Fine Living Services provides a comprehensive suite of offerings, from private villas, yachts, and jet charters to bespoke event planning and beyond. The company prides itself on an unwavering commitment to quality and discretion, ensuring every client’s needs are met with seamless precision. The company has built a reputation for curating unparalleled dining experiences, including collaborations with Michelin-starred chefs such as Mauro Colagreco and Hélène Darroze, often hosted in the private homes of ultra-high-net-worth individuals. Most notably, Fine Living Services, Noema, which has gained international acclaim.

“Athens is transforming,” says Stasinopoulos. “As the city becomes more established as a destination for global travellers, the demand for services tailored to ultra-high-net-worth individuals is rising. This is where we excel—by delivering experiences that are not only bespoke but unforgettable.”

The company’s involvement in the Ellinikon project underscores its forward-thinking approach. A new Fine Foods Collection store is set to open in the Riviera Galleria, offering curated gourmet products and services that perfectly embody Fine Group’s ethos of quality and refinement.

Fine Living Services thrives on meeting extraordinary demands. Whether it’s delivering live seafood to a yacht mid-journey, sourcing rare caviar and truffles, or ensuring a bottle of world-class wine is ready at a moment’s notice, the company is synonymous with perfection. “We understand the importance of timeliness and quality,” says Stasinopoulos. “Our clients expect the impossible, and we deliver.”

These services extend beyond logistics. Private experiences curated by Fine Living Services often include exclusive concerts, museum tours, and intimate cooking lessons with top-tier chefs. The company also specialises in organising milestone celebrations, from lavish weddings to intimate anniversaries, each tailored to reflect the client’s vision.

One of the company’s signature initiatives, the Fine Living Guide, is set to be reimagined. Previously an annual coffee table book, the guide will now serve as a global resource for refinement and luxury. With features on the world’s most exclusive destinations, products, and services, it will continue to reflect the Fine Group’s dedication to excellence.

Fine Living Services stands apart owing to its meticulous attention to detail, consistently delivering experiences that resonate with their clients’ sophisticated tastes. This reputation extends to its sister company, Fine Foods Collection, which represents gourmet brands like Petrossian Paris and Champagne Barons de Rothschild. These partnerships, combined with Fine Living’s tireless dedication, ensure that the company remains a leader in the world of luxury services.

“Our mission is simple,” says Stasinopoulos. “To make every moment extraordinary for our clients. Whether it’s an event, a journey, or a single detail, we believe in delivering nothing less than the very best.”

For those seeking a blend of creativity, precision and unparalleled service, Fine Living Services and the Fine Group promise to redefine what luxury means in a rapidly changing world.